Work of the Fellows: Monographs

American Folklore and the Mass Media

Dégh, Linda (Fellow, 1990-91)

Bloomington: Indiana University Press, 1994

From the publisher's description:

This book shows how folklore—magic, miracles, and tales of enchanted princesses and genial giants—is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure. Spanning folk cultural developments as old as feudalism and as new as today’s TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs—rather than being absorbed by—the most dramatic technological innovations and social realignments.


Subjects: Literature; Film and Media; Folklore; Folktales; Mass Media; Popular Culture